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Regarding customer maintenance, the approaches taken by Bayer Group in Germany and Shell Group in the Netherlands are similar in some aspects, but they differ in terms of maintenance and new support. Shell focuses on the profitability of Niu Xiangchang in the market and the challenges of selling their products. On the other hand, Bayer places emphasis on the end-user's recognition of their product and their actual experience when using it. In order to understand the end-user experience, Bayer invests hundreds of millions of dollars annually in surveys that thoroughly identify the users' needs. This information is then used as the basis for their product sales strategy, which includes customizing prices according to local trade circumstances. Even if the short-term profit may be low, Bayer is willing to sell their products at the lowest profit price in specific regions to ensure market dominance. Implementing such measures has allowed Bayer to showcase their advantages in the industry competition, resulting in their terminal sellers not needing to invest heavily to compete with other industry rivals. Additionally, the strength of Bayer's brand ensures that terminal operators benefit from the product sales process.

A regular customer or frequent customer is closely related to market competition, production marketing, the actual demand of product users, and the consumer's ultimate effective demand.